How often do you hear this when checking out at a retailer: "Are you a member of our loyalty program?" or "Do you have your rewards card with you today?" These days, consumers can easily collect a keychain full of bar-coded fobs designating their loyalty to certain merchants. The programs aren't a passing fad. In fact, studies show that loyalty and reward programs are growing in popularity because of the benefits they offer to both businesses and consumers. The great news is that these programs are no longer just for the big box stores--there are some simple ways small business owners like you can show your customers how much you appreciate them, and keep them coming back!